The golf industry’s challenge is encapsulated in this article from the Globe and Mail. Yes we are abdicating our responsibility as people to be interactive and supportive and communicative. The machine is winning in the battle for minds. It has taken over our subconscious to the point where we cannot put the machine down. It dominates our lives.
So golf industry – what do we do? Do we sit idly by and watch the next generation become zombies, slaves to the machine? Or do we lead a charge to release these minds from their captivity and let them become free to enjoy themselves in a physical pursuit of happiness?
I say – let’s use the machine to fight the machine and liberate the minds of many to let them choose better activities. The golf industry needs one of the national bodies to lead the charge – to focus the energy and other resources into a means of communicating with the captives to the machine. Hence – going through the machine.
There is a movement afoot to start this process. Results are some time away yet. The beginning has to be driven with people who understand the machine and the minds of those using the machine. The plan has to evolve as forays into the machine are met with resistance and complacency from the captives.
The golf industry has proven its resilience in dealing with major challenges – the repealing of license fees for golf carts in BC to the re-alignment with reality for the municipal taxation model in Ontario. Both resulted in one-time savings and ongoing monitoring to ensure neither slipped back into history.
This battle for the mind is going to be equally challenging – but just as exciting and rewarding when it works. And it will work – it is just a matter of time and effort. It will take a supportive ownership group to make this work – we have supported the successful ventures above – we will support this one.
The machine will be our best resource – we look forward to using it to achieve the win.